MSN Conversion Inflated
Most marketers and agencies probably never noticed, but MSN’s tracking has always been unreliable. Here at LeadQual, we knew about this problem because we do what we can to trace every click down to the conversion or sale. We try to de-dup our tracking efforts and match the numbers just to be sure what we report is accurate.
Microsoft’s adCenter conversion has always been inflated, the script often firing multiple times each time a person would refresh the page, reopen the conversion page (bookmarking the receipt page) or back into the page. This causes major pains when trying to analyze the performance.
LeadQual Implements MSN Conversion Hack
Here at LeadQual we spent time and resources to implement a code hack into our conversion codes in order to more accurately record conversion data. It de-duped the data for such refreshes or accidental reopening of the page. It made us proud to know that we had a solution for this tracking issue that most people were not even aware of.
The New Conversion Tracking Options
Well that felt good while it lasted. Good news for everyone, MSN has finally caught up. They announced new tracking options that would allow the user to track utilizing different methods.
Read More about MSN adCenter’s New Conversion Tracking Options